Feature
Emails and Sends: campaigns from live Contact data
Marketing email in Art.industries starts in Contacts and Contact segments, not a CSV. Emails (`/emails`) holds reusable campaign templates; Sends logs what went out. This guide covers audience building, a fair-preview send, and deliverability basics on Advanced.
When to use Emails vs Sends
Emails is for broadcast campaigns: opening invitations, fair previews, edition drops. Each email record has a template, audience, and schedule.
Sends is the outbound log for campaigns and one-to-many messages. Open it to confirm delivery status or find the send tied to a contact Activity row.
One-to-one director mail to a single collector can go through Sends or the contact panel; bulk fair previews belong in Emails with a segment.
Build the audience first
Open Contact segments and compose filters: purchased from artist X, country, opened a viewing room in date range, not Do not email.
Mailing lists work for static groups (press list, advisor council). Segments stay current as purchase and room data changes.
Preview segment count before you attach it to an Emails draft so you notice an empty audience before schedule.
Create and send a campaign
Emails → New email. Set subject, preview text, hero image (usually one work), and body blocks that link to public work or exhibition URLs from Website Studio.
Pick the segment or mailing list as audience. Schedule or send now. After send, Sends shows opens and clicks per link.
Fair preview pattern: one hero work, three linked works with one-line director notes, send 3 days before preview to a tight segment (not the full 12k list).
Follow up after opens
Campaign reports show which links collectors clicked. Build a follow-up viewing room from those Works and invite clickers individually from the contact record.
Exhibition records can anchor a segment ("invited to this show") without unsubscribing people from all gallery mail when they opt out of one event series.
Pair marketing sends with CRM notes so the associate knows who already received the blast before calling.
Domain and consent (Advanced)
On Advanced, configure sending from your domain in Website Studio → Site → Storefront email checklist (SPF, DKIM, DMARC). Until then, Core sends from an authenticated subdomain.
Import historical lists with consent dates. Do not email on the contact record suppresses future campaigns; importers preserve unsubscribe flags from Mailchimp exports.
What to skip
Skip generic monthly newsletters, "we are open Saturday" reminders, and duplicate resends of last week's mail. Send when the segment and the work are specific.
Keep press and acquisition notices short and segmented. One year-end roundup beats twelve filler blasts.
FAQ
- Which plan includes Emails campaigns?
- Emails campaigns require Advanced (with Website Studio). Core includes Contacts, rooms, and invoicing; keep Mailchimp until you upgrade if campaigns are the gap.
- Can I segment by viewing-room engagement?
- Yes. Contact segments include room open and click filters. Same query can drive the campaign and the next room invite.
- How are unsubscribes handled?
- One global unsubscribe on the contact suppresses all future Emails campaigns. Transactional invoice and room messages are separate.
- Can I import Mailchimp with tags?
- Yes. Tags and unsubscribe states import with the contact. Duplicates merge on email with a confirmation step.
- Does the report tie clicks to works?
- When links point to work or room URLs in your site, the campaign report shows clicks per link. Follow up with a tailored room from those Works.
Explore the full capability matrix on Features, compare modular plans on Pricing, or contact the team with workflow questions.